How to get your brand cited by ChatGPT, Gemini and Perplexity

AI assistants do not rank pages the way Google does. They assemble an answer from sources they can read, understand and trust. To get cited, make your site easy to read, easy to trust and worth quoting.

1. Publish answer-first content

Write pages that start with the answer, then explain. Comparison pages (“best X for Y”), how-to guides and clear definitions are quoted often because they map directly to the questions people ask.

2. Be specific and original

Generic content is interchangeable. Add your own data, examples, pricing, process and opinions. Models prefer sources that add something concrete.

3. Make your site machine-readable

• Clean headings and short paragraphs
• Schema markup (Organization, FAQ, Article, Product)
• Fast pages with server-rendered HTML, since many AI crawlers do not run heavy JavaScript

4. Open the door to AI crawlers

Review your robots.txt and firewall rules. If you block AI bots by accident, you cannot be cited.

5. Build trust signals

Reviews, case studies, author bios, and mentions on respected sites all help models decide you are a reliable source.

6. Track and iterate

Pick 20 to 50 questions your customers ask. Check weekly whether you are mentioned, cited and recommended, and which competitor wins. Fix the gaps and repeat.