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The new SEO playbook

Practical guides on Google SEO and AI search.

November 13, 2026

What is AEO? Answer Engine Optimization explained for 2027

AEO (Answer Engine Optimization) is how you get quoted by ChatGPT, Gemini, Perplexity and Google AI Overviews. Here is what it is and how to start.

November 12, 2026

How to get your brand cited by ChatGPT, Gemini and Perplexity

A practical checklist to increase the chance that AI assistants mention and link to your brand.

November 11, 2026

llms.txt: what it is and how to add it to your website

llms.txt is a simple text file that guides AI tools to your most useful pages. Learn what to put in it.